Some marketers
only feel validated when sales nod in approval.
That’s fair.
Sales brings in the numbers. But not everything marketing does is immediately
visible to sales. And that’s precisely the point.
Brand marketing
works in the background before the call is made, before the demo is booked,
before the pitch deck is opened.lo
It builds
familiarity. It earns trust. It shapes preference long before the prospect ever
fills out a form.
I’ve seen it
happen. Sales says “that lead came in cold.” But it didn’t. The prospect had
seen the brand’s digital ads, remembered the leaflet that landed two months
ago, or heard something through word of mouth. The warmth was there; sales just
couldn’t see it.
That’s the
reality. Marketing works best when it isn’t being directly measured by
immediate sales conversion. Because the real payoff comes from shortened
sales cycles, increased close rates, and fewer price objections.
Sales is the
visible outcome. But brand marketing is often the invisible cause.
So don’t build
your brand to please sales today. Build it so sales won’t have to work as hard
tomorrow.
Let us help. Call us now at +60378901079 or visit us at roar-point.com