It’s tempting
to overvalue lead generation. After all, it produces names. It fills the
pipeline. It shows results - fast.
But here’s what
many forget: lead gen doesn’t create demand. It catches it.
If your entire
marketing budget is built around lead gen, you’re not growing the market.
You’re just fishing in the same shrinking pool of in-market buyers. The 5% who
are already ready to buy.
And once that
pool dries up? So does your pipeline.
What builds the
other 95%? Brand.
Brand marketing
doesn’t always produce immediate clicks. But it builds mental availability,
trust and recall so when buyers do become ready, you’re already on their
shortlist.
I’ve told
clients this: Lead gen helps people transact. Brand helps people remember. You
need both. But don’t confuse the catcher for the creator.
A marketing
plan that only focuses on the bottom of the funnel is just a short-term sales
tool. It won’t protect your business six months from now.
Treat lead gen
like what it is: a support act. The real engine of growth is built up top.
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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