A friend forwarded me a video of a financial consultant and wanted my opinion on his approach to social media. In the video the financial consultant requested viewers to subscribe to his social media channels that include, TikTok, YouTube, Twitter and Instagram. He stressed that content is not duplicated across these channels. Obviously, providing a reason to subscribe to all these channels.
I can only speculate who is the audience he is trying to serve. And given that, my questions would be, is the same audience who consumes YouTube going to be on TikTok? Or any other channels for that matter? What is the overall media objective? Reach? Affinity? Frequency? Engagement? These need to be evaluated.
Even if you have the budget to do it, for a solopreneur you need to be thinking about your ROI in terms of time and energy.
What is your effort ROI?
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