Thursday, April 19, 2012

Is small the new big?

One small drop in the ocean won’t create much of a ripple, but one small drop in a cup can make it overflow.

A small sampling campaign can give you a leap in sales in one outlet. But that’s not enough to contribute to the national sales figure. You would need a lot of small sampling “campaigns” to get to nationwide and make an impact.

Why not work a plan that can get you the bigger ocean than a splash in a cup?

Where’s your next impact?

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