It’s never fair in business. You can and should use marketing as your competitive advantage. It’s an area in business where size doesn’t have a lot of influence on it. It all depends on your strategic planning. If you plan this well, you don’t need to have a fair fight with your competitors. Start by identifying the segments that exists within your market. Choose a target or two and along with that a position that you can win. That’s the beginning, now choose to execute the tactics which are your 4Ps and appropriate them to the targets you have chosen. Aim small, miss small. Don’t worry about going after a smaller segment as long as you can win there.
Can you create your own competitive advantage?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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