One of the most
common frustrations I hear from business leaders is this:
“We ran a great campaign last quarter, but now the pipeline’s drying up.”
That’s not a
campaign problem. It’s a brand problem.
What you’re
seeing now is the result of decisions made six to twelve months ago. If you
didn’t invest in brand then, you’re feeling it now. Brand is pipeline insurance
not in the form of vanity impressions, but in shaping memory and mental
availability long before the buyer is ready.
You can’t fill
next quarter’s pipeline in next quarter.
That’s why I
remind clients: today’s conversions often started long ago. Someone saw a
thematic ad. Read an article. Held onto a leaflet. Those impressions settled
into memory. And when the need emerged, the brand that came to mind first was
the one that got the call.
Brand doesn’t
just tell a story. It earns you a place in the buyer’s mental shortlist before
the buying conversation even begins.
If you only
show up when it’s time to sell, you’re already too late.
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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