Yes, it still
happens.
In a world
obsessed with digital, the humble leaflet can quietly outperform your paid
campaign.
I’ve
recommended thematic leaflet drops to some clients. The kind that doesn’t push
a promo but builds the brand. Some combined it with digital. Others didn’t.
Guess who saw better results?
The ones who
blended both.
Why? Because
brand building is about mental availability staying present in the
consumer’s mind until they're ready. A well-designed leaflet, distributed at
the right time, can be held, pinned, passed along. It lingers longer than a
swipe.
But this isn’t
nostalgia for paper. It’s a reminder: media synergy matters. Research
consistently shows that campaigns using more touchpoints deliver stronger ROI
than single-channel efforts. Binet and Field. Nielsen. They’ve all shown it.
The right
offline + online combo reinforces memory. It boosts familiarity. It improves
conversion when the buyer is finally ready.
So don’t write
off what’s “old school.” It’s not about tradition. It’s about attention. And
attention is still what drives action.
Let us help. Call us now at +60378901079 or visit us at roar-point.com
No comments:
Post a Comment