Whatever you measure, don’t forget reach. If you don’t reach enough people, you won’t have mass. No mass, no volume, no profit. Yes, even if you are a niche, boutique, customize, whatever you call it business. You will still need “critical mass” to breakeven, to make a profit, to make it worthwhile – whichever is your objective. You better know that "critical mass" figure.
How many
people know?
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