Wednesday, October 25, 2017

What did you forget?


Whatever you measure, don’t forget reach. If you don’t reach enough people, you won’t have mass. No mass, no volume, no profit. Yes, even if you are a niche, boutique, customize, whatever you call it business. You will still need “critical mass” to breakeven, to make a profit, to make it worthwhile – whichever is your objective. You better know that "critical mass" figure.

How many people know?


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