Wednesday, September 13, 2017

What’s on your mind?

Insights can come from thinking about the consumer’s mental clutter. Think about the amount of big important things that stresses your consumer and the millions of mundane things that she has to remember just to ensure that she has a good day.

Mental clutter is the reason she didn’t hear your radio ad that comes on during drive time. Mental clutter is the reason she saw your ad in the paper’s prime front half right position but didn’t remember it.

You may want to believe your brand is the center of her universe. It’s not. She has a million things on her mind.

What do you remember?

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