Basket Size. The Forgotten Growth Lever.

Most businesses chase volume.
More traffic, more customers, more eyeballs.

But smarter brands quietly increase value by focusing on something simpler, such as the size of the basket.

When someone is already buying from you, their trust is high, and their attention is focused. That is the perfect moment to deepen value, not distract with gimmicks.

And no, this is not about cheesy upsells or last-minute bundling tactics.

It is about using brand, product, and context to make more of the same moment:

• Curated product groupings that feel natural, not forced
• Design and merchandising that nudge exploration
• Packaging formats that reward slightly more commitment
• Positioning that makes customers feel smart, not sold to

Great brands do not just sell more. They make each transaction worth more, to the customer and to the business.

This is marketing that lives in the store plan, the menu architecture, and the bundle configuration, not just the Instagram post.

If your average transaction size has not moved in years, your brand may not be pulling its full weight.

Basket size tells the truth.
Start there.

Let us help. Call us now at ‪‪+60378901079‬‬ or visit us at ‪roar-point.com‬