Thursday, December 22, 2011

Are you giving your customers a roller coaster ride of his life?

How did you make your customer feel today when he walked into your store? Did he get a pleasant greeting or a bark from your front liners? When he finally gets passed that, did he had to wait in the dark not knowing what is going to happen next or was there someone who attended to him immediately?

Your customer’s experience starts way before he stepped into the store. He came to the store because he was spoken to warmly and invited to come for a visit. It’s ok if he’s not buying, you said, just come and browse, no obligations. You’ve almost convinced him that this is the right thing for him. Just come to the store.

Was your customer ecstatic, sad and disappointed all within one purchase cycle? 

Are you giving your customer a surprisingly rough roller coaster ride? 

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