Monday, July 21, 2025

Why More Touchpoints, Not More Tactics, Wins

Some marketers think running multiple media channels spreads the budget too thin.

It doesn’t.

Done right, it strengthens the signal.

There’s strong evidence from Binet and Field’s The Long and the Short of It to Nielsen’s ROI studies that multi-channel campaigns consistently outperform single-channel efforts. Not just slightly, but significantly. More reach, more recall, more conversions.

Why?

Because memory needs repetition. And repetition works best when it’s spaced, varied, and consistent. A leaflet, a video, a banner, a post - all reinforcing the same message.

I’ve seen this play out in client work. A digital ad alone moved the needle. Add a leaflet drop? Results compounded. Add PR or trade engagement? Even better.

It’s not about doing everything everywhere. It’s about showing up in the right places often enough to be remembered.

You’re not just buying impressions. You’re building associations. And the more places your brand shows up, the harder it is to forget.

Let us help. Call us now at ‪‪+60378901079‬‬ or visit us at ‪roar-point.com‬

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