Some marketers
think running multiple media channels spreads the budget too thin.
It doesn’t.
Done right, it
strengthens the signal.
There’s strong
evidence from Binet and Field’s The Long and the Short of It to
Nielsen’s ROI studies that multi-channel campaigns consistently outperform
single-channel efforts. Not just slightly, but significantly. More reach,
more recall, more conversions.
Why?
Because memory
needs repetition. And repetition works best when it’s spaced, varied, and
consistent. A leaflet, a video, a banner, a post - all reinforcing the same
message.
I’ve seen this
play out in client work. A digital ad alone moved the needle. Add a leaflet
drop? Results compounded. Add PR or trade engagement? Even better.
It’s not about
doing everything everywhere. It’s about showing up in the right places often
enough to be remembered.
You’re not just
buying impressions. You’re building associations. And the more places your
brand shows up, the harder it is to forget.
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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