Most people want to be ready for big decisions. Some use ‘readiness’ as an excuse even for small decisions. Check this, confirm that, I will think about it. All those sorts of anchor that prevents you from moving and taking the next step. The risk of not taking action and hiding behind the wall of readiness will kill your business much faster than if you risk one small thing at a time. Gather some learning and move on.
Readiness and
willingness are very different things. Don’t use readiness as an excuse when
willingness is the reason.
Are you
willing?
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