Do an audit on the minutes and hours you spend, and what you spent on in a week. See if you spent time on your priorities. It should give you an idea of how much you cherish your time and if it is making an impact on achieving your goals.
Where
did your time go?
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If you are a small brand, start-up or a solopreneur learn to focus on the smallest addressable market. These are your early adopters and they will help spread your brand. Tell your authentic story that resonates with them. They love telling stories and when they do your brand spreads.
How big will you be initially?
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Then look for the smallest addressable market that you can speak to and tell your story. Choose one that your story resonates with. Engage them to amplify your story. That’s how ideas spread.
Will
you just not do anything?
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If you make average stuff for the masses, expect stiff competition. Competition often means a price-war. You want to charge more; you have to think harder and do your homework.
What’s the price of your time?
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Marketing is a skill. That means it takes time to get better and better at it. It’s also a long game. You don’t have to get it right the first time. Remember that you are allowed to revise, re-do, re-test and repeat. Eventually you get better and better at it.
How
many mistakes have you made?
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Sometimes when you can’t find any real differentiation in your product, the differentiation may just be an idea. How do you sell the idea then becomes crucial and perhaps the most difficult thing to do.
Either back to the drawing board or find a way to sell that idea.
Do you have any ideas?
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If you are selling less than the capacity you can make, then you have a marketing challenge. You aren’t selling as much as your factory can produce.
If you sell more than the capacity you can make, then you have a good problem. Whether you are selling services of products, now you get to choose your clients and up your price.
Do you have a marketing problem?
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The distance between objective and strategy is action. Assuming you got the strategy right, the determinant between success and failure is action. Most people fail because they underestimate the time, money and energy to get there. Some under source for intellect, strength, courage and patience.
What resources do you need?
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No not the marital kind. The social media kind. The social media metrics that you are so concerned about is but a guideline. It really measures nothing about connection. Engaged doesn’t mean connect. You can have high engagement rate yet not connect with your consumers. Connection takes a lot more than a click.
Are they connected?
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Marketing strives to change something about the consumer (OK, your tribe since you want a sexier term.) Something about the way they think, something about the way they feel, something about the way they act about the category and your brand.
To be able to do that you need to know about them, get under their skin. Otherwise, you are flushing money down the gutter.
What do you know about them?
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Whether you call it an “addressable market”, a “viable market” or your “micro audience”, these are all the people you should start with and stay loyal to. These are your true fans that will talk about you, recommend you and buy things from you. Never mind if others do not know about you.
Last week I mentioned to someone that I have been writing a daily blog for 11 years now. Her reply was, “I have never heard of your blog.” I suppose she equated the length of years with popularity.
But I didn’t write for someone like her. I wrote for someone like you. Someone who digs the nonsense that I write daily. YOU keep me going. Thank you for your time daily.
If
you would like to revisit why I write daily. Here are two posts from the past.
https://rawpoints.blogspot.com/2012/05/what-is-freedom-to-you.html
https://rawpoints.blogspot.com/2019/06/is-it-difficult.html
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Let us help. Call us now at +60378901079 or visit us at roar-point.com
You can’t make something good until you know who you are making it for. Understand your market then make something for them that they will like.
Create a product for your market. It’s easier to sell what you have. Do not look for a market for your product. It gets immensely harder.
Who
is it for?
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Being smart at the moment takes expertise. Being smart in the long term takes experience. Being smart at the moment, in the long term and into the future takes expertise, experience and wisdom. The fees to which were paid in mistakes and deep reflections.
Can wisdom be taught?
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The weakness of giving into the seduction of speed often has decision makers saying, “Let’s do this first, we can always fix it later.” It creates the perception of decisiveness but looking deeper often reveals the lack of thinking and the rigors of thinking through a problem.
This short-termism often haunts the team in the long term with ghosts that are difficult to exorcised in the future. This is because “let’s do this first” includes people, processes, positions and financials to name a few. Not to mention, even when the decision is wrong, people are so used to “we have always done it this way” that change becomes difficult.
Are you doing it because it is difficult to think through?
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When you make good decisions, you make more time to make more good decisions. Bad decisions suck your time away like a black hole leaving you no time to make better decisions. You end up creating a vicious cycle.
Thinking through a problem to make good decision requires diagnosis. Diagnosis takes time. Without time, you can’t get a proper diagnosis and hence your decisions would be less than optimum.
Thinking through a problem and making the time to think through the problem is a vastly different thing.
Did you make time to think through?
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There is meaning in your work regardless of how small it is. Regardless of how small your business is, there is also meaning in it. The purpose of your business is not determined by the size of your business, whether you run a small burger stall or a factory that produces silicon wafers. That said, your business’s purpose doesn’t have to be so noble that it makes your company sound like a church.
Your company’s purpose can be to be a small part of a bigger part. Your company’s purpose can be to fill the small space of a larger time in your consumer’s life. That’s fine.
Can you live up to the grander purpose?
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To live the life you want, you need to work hard on the life you lead.
What work will get you there?
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