Tuesday, November 26, 2013

Who does your consumer want to be?



Your consumer may not want to be the person you want them to be. Or do the thing you want them to do.  Now everyone can be Ronaldo doesn’t mean everyone wants to be Ronaldo – some people love to be Ronaldinho.

When digging for the holy grail of insight, you need to truly understand what your tribe wants and needs? Its aspirations and fears. You start with them and if that’s what they want and it can really position you uniquely in their minds; then take that position.

Taglines don’t come out from thin air. It starts with your tribe, taking into consideration your competitors and what your brand can truly deliver.

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