It only makes
sense for competitors in markets that are small and crowded to work together.
On your own, you lack resources to shout loud enough to convince a new user to
enter the category. But most competitors live with a scarcity worldview, there
is never enough so we compete even though the pie is small. Imagine a world of
abundance where all can work together to grow the pie so each can have a bigger
slice.
How do you
grow the market?
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