Friday, November 9, 2012

Can you create a new category?



Of course you can. Just don’t expect it to be a free ticket to market success. Just how do your consumers slot your product and service into his mind? The simple answer is through his world view; which is a collection of his experience that shapes how he sees things.

Of course you can create this slot amongst the masses. But you have to start with the innovators and the early adopters first. That means money to educate a whole new group of people in the hope that they influence the rest.

Having no competitors doesn’t mean it is easy. Either way, competitors or not you need to invest. Time. Money. Effort.

What new invention do you have?


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