Thursday, August 1, 2019

Is your story commodified?



Even if you sell a service or a product that you feel has little differentiation, your story doesn’t have to be.

Everyone has a story to tell about what she sells and why she sells it. That story can make a difference. When told to the right crowd, it is the difference between a ‘meh’ and a ‘wow’.

How is your story being told?

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