In my experience so far, when a company gets stuck with their marketing, it is almost always at the operational marketing end of things. If we trace the problem, it almost always starts at the strategic marketing end of things – or the lack of thought at the strategic marketing level. The challenge today especially for small and medium enterprises, it is almost always knowing the difference between the two and starting it right.
Start where
you need to start and put your company at the right trajectory.
Are you
operating strategically?
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