Wednesday, June 6, 2012

How low can you go?

If you sell at the lowest price possible, you are really commodifying whatever you are selling. Unless, of course you are selling the “perception” of lowest price possible. In which case, consumers will feel cheated.

Interestingly branded commodities be they rice, water, sugar, paper or whatever don’t sell at the lowest price possible.

If lowest price possible isn’t something people buy into solely, then why shout lowest price.

What’s value to you?

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