If you sell at the lowest price possible, you are really commodifying whatever you are selling. Unless, of course you are selling the “perception” of lowest price possible. In which case, consumers will feel cheated.
Interestingly
branded commodities be they rice, water, sugar, paper or whatever don’t sell at
the lowest price possible.
If lowest price possible isn’t something people buy into solely, then why shout lowest
price.
What’s value
to you?
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