Wednesday, May 18, 2022

What are you changing?

Marketing strives to change something about the consumer (OK, your tribe since you want a sexier term.) Something about the way they think, something about the way they feel, something about the way they act about the category and your brand.

To be able to do that you need to know about them, get under their skin. Otherwise, you are flushing money down the gutter.

What do you know about them?

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