You talk about being authentic all day and being real. That you want your consumers to take you for who you are and what you stand for. But yet, but yet you lack humanity in what you do. Because behind your mind, you are driven by profit. The argument of course is that, who’s not? True.
But understand that purpose builds profit. What is the fundamental purpose of what you are delivering to your consumers? That purpose cannot be profit. That purpose has to have humanity embedded in it.
When you have humanity embedded in your purpose and is defined by humanity. You, your brand and marketing activities become real.
Are you the title you carry?
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