Yeah AIDA, the old communication process friend that stands for Awareness. Interest. Desire. Action.
Awareness is quite simply knowing of your existence.
Top-of-mind awareness means your name comes to mind first when the category is
thought about. This is the easy part. Just spend more and don’t make any
mistakes on your media choices.
Interest and Desire? That’s a tougher one. That’s the one
where you need people to like your ad. When they like it, they take more
interest. When they take more interest, they form memories about it. That’s
share of mind.
Have you thought about her lately?
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