A brand’s value, growth or demise lies in the hands of brand owners. They can drive it to grow for centuries or decades and still stay strong like Coca Cola (founded in 1886), Disney (founded in 1923) & McDonalds (founded in 1940). It’s not by happenstance. It’s by deliberate painstaking planning and process. And the reason why the brand is valuable is because the brand owners invested in the brands over the years.
How much are you willing to put in?
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