I would suggest since you are reading this blog, to master marketing. I mean truly understand marketing. Know the difference between, marketing, advertising, communications and branding. Dive into the art and science of marketing. I find it crazy that people talk about a subset of marketing communications like social media as if it is marketing. Well, it is a subset of a bigger picture but it is not marketing. Unless you understand the bigger picture, you will always be playing in a very small field and thinking that the little skills you have in a small promotion “P” is marketing. Philip Kotler calls people like you “the one P marketer.”
What do you
know?
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