Friday, July 23, 2021

Are you making money?

The percentage of your mark-up from the cost of your product is not your profit margin. Some of you may know that. But you will be surprised at how many so-called marketers out there do not understand this simple concept.

Most marketers tend to leave this to the finance or accounting department; when pricing is the sole determinant in the marketing mix that truly delivers profit to the business.

Just for good measure, here are some profit margin formulas you may want to get intimate with.

Take back the one responsibility that can seal your ultimate value as a marketer to the company.

What value do you deliver?

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