Monday, December 13, 2021

Are you helping it grow?

There are almost always great hopes and plans when a brand is born. Great plans come with great responsibilities too. You can’t birth a brand and let it grow in the wild on its own. You need to back it up with monetary investment. Only substantial investment will give the brand gets a chance to fight for life, live and then perhaps thrive. It is not a one-time effort. It needs nurturing and maintenance. 

Can you play the long game?

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