Wednesday, December 8, 2021

What is it that they won’t do?

Is there something that is absolutely legal and ethical that your competitors won’t do? They may be supposedly accepted practices of the market that are waiting to be broken so you can stand out. They may be things that people in your industry cringe at. But your target isn’t in the industry. Your target accepts these supposedly “cringey” things. They make you stand out

Why don’t you do it?

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