Friday, May 24, 2019

What’s your competitive advantage?

You create a brand positioning so that you can differentiate yourself. Then comes little red riding hood hopping down the jungle path and decides to copy your position. A brand positioning takes the assumption that no one is going to copy you. But we know this world is filled with copy cats

Do you now have a differentiated positioning? Do you then change your position?

How far sighted are you?

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