When do you know you need to kill your brands?

Don’t be blinded by the sales numbers. Instead, look at the profit and future. Which ones are your profit contributor? This is the start of your analysis. Then look at potential for growth. Is it building on market share? That signals potential for growth. Then look at the direction and acceleration of the brand growth. Once you know all these factors, which one to cull and which one to milk becomes clear.

Which ones would you invest in?

Let us help. Call us now at +60378901079 or visit us at roar-point.com