Monday, May 31, 2021

Can you stop yourself?

Some business people get so excited about every new product idea that they think it will change their lives overnight. This idea is pursued with such fervour that sometimes the market feedback takes a back seat.

Sure, pursue that idea of yours with excitement. Without that you can’t see your project come to fruition. But that excitement needs to be balanced with the humility of the market. Otherwise, the market will humble you.

Ask yourself at the very least, is this what the market wants? Which segment should I target with this product idea of mine? What do I know about them? Why should they be willing to pay this amount for my product compared to what they have now?

Does your enthusiasm need a bit of cold water?

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