Monday, September 15, 2014

Is this important?



A client was very irritated recently when we went on great lengths to convince her that what she was looking at wasn't important and that she would be better off investing her time on something else. She would likely get better ROI on her time.

When she failed to convince us that it IS important, she asked sternly in a challenging manner, “So, in your opinion this XXX is not important.” I said, “Yes, in our experience we know this to be unimportant.”

What I wanted to say was really, “It is obviously important to your ego to have this XXX. That’s why snake charmers sell to your ego. You obviously bought into the snake oil. I am sorry we do not endorse snake oil. Snake oil kills your brand. We don’t want to be responsible for it.”

What would you rather hear?


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