What are you good at?

Focus on what your company does well. Then pour your heart into it. But before that, ask yourself, is this what the market needs? That’s where market segmentation comes in. Too unsexy for a lot of people.

Start there. What your company is good at doing, what does the market need? Who in the market will benefit most from what you offer? These questions alone can help you answer your product portfolio management issues. Once you have this, you can begin targeting. If you start with targeting without proper segmentation, you will miss your mark.

Who needs you most?

Let us help. Call us now at +60378901079 or visit us at roar-point.com