Friday, March 22, 2019

What would you do?

A friend asked me the other day, if he were to start a small business tomorrow and needed to do branding what would I advise? I was not supposed to think about it and rattle off quickly.

Here is what I came up:

Start early and start right. Get your brand name right and do it in the right process. Most small business owners think a name, a logo and its colours is branding. Understand that branding is more than that.

Be prepared to fail. But because you started early and you start as correctly as possible, the risk is mitigated in that you can restart if you fail and you have done your research to know what you don’t know.

Listen, learn and action. Listen to the right counsel. You don’t listen to your nephew’s friend who is a hair dresser advice you on your health, so too your mom’s mahjong club members should not advice you on your brand. Learn from players in your category and parallel categories. Then it’s time to take action. Don’t just keep going in circles of listening and learning. Action takes you forward.

How would you do it?

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