Friday, May 17, 2019

Do you want to win?

For those who do not know, there are two sets of Chinese writings typically referred to as “simplified” or “traditional”. The traditional way of writing is more complicated and difficult. Interestingly, I was told there is no simplified version for the Chinese word ‘win’. I suppose it is not easy to win. This is beautifully captured in the pictograph of the word ‘symbols’ that makes up ‘win’ in Chinese. It’s pronounced ‘ying’ if you are interested.

To win, the Chinese ancestors thought – these are the elements that you need. At the top is the symbol of ‘death’. Meaning, you need to be able to sacrifice for it. Your resolve needs to be deep, so much so that you are willing to die for it. In the middle is the symbol of ‘mouth’, meaning you need to be able to communicate and persuade. At the bottom, its foundation are “month” meaning winning (or achieving your goal) takes time, “shell” (or money, in ancient times sea shells were used as money) meaning winning takes material sacrifices, and lastly “common” taken to mean a balanced mind; the pursuit of your goals needs to be in a balanced mind for it to be meaningful.

Seems to me, it works for your personal life and your marketing as well.

What does it take to get there?

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