Monday, December 5, 2022

What did you say?

If you can make your ad both educational (think telling stories) and entertaining (think making it interesting), you will have your consumers paying attention. Don’t bore them with what you want to sell, give them a reason to consume your ad. Then they will consume your product.

“Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.” – David Ogilvy

Did they hear you?

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