Do you want to be smarter?

One of the easiest ways to improve ourselves is to unlearn by trying to be smart and right all the time. Years of schooling and test taking has conditioned us to do our best to be right and be smart. If we keep doing that, people who are smarter and wiser than us will shut up and quit talking in front of us. They won’t advise us. You won’t learn a better way of doing things. They will feel they are wasting their time talking to you.

Do you want to be better?

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When should you slow down?

The hardest work on your list. That’s the hardest to tackle. You either procrastinate because it is the hardest. Or you do your best to rush through it because it hurts in so many ways to do the hardest work.

Deep down, you know the hardest work is the one you need to start now as you will need all the time to churn out good work. Deep down, you know it is work you need to slow down the most. Any missteps will make the work even harder than it is now.

When should you pay attention to the details?

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How do you progress?

A huge group of people tend to think, it’s ok to make mistakes. They push the idea of “fail fast, fail often.” Then there is another group who thinks this is foolish. They push the idea of mistakes are foolish and should be avoided. Both are right if you dig deeper into their thoughts about why it works. If you do not dig deep enough, it risks failing on both ways of doing things. Because it is not sexy to say, “Fail, evaluate, learn and readjust” (because everybody knows that), so no one talks about it. It’s not a sounding mantra to chant but it works.

What can you learn from them?

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Whose job is it?

Take responsibility for your ideas and dreams. What else do you want me to say?

Are you just gonna sit and talk only?

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Are you a positive magnet?

If you want to grow and be a source of growth for others, learn to compliment. Positive vibes, or whatever you want to call it, attracts the right people. The right people are usually helpful. Being helpful to people generally attracts helpful people to you too.

If on the other hand you complain all the time, you are the source of destruction. Destroying people’s day and dreams. It draws you pain and obstacles and unending challenges.

Do you leave destruction where you go?

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How much luck do you have?

There will be people who seemingly have all the success that you desire with less intellect, less talent and are less hardworking than you are. There will always be people like that. “Some guys have all the luck”, the song goes. There will always be people who are lucky. You can envy them but there’s nothing great in that.

Instead take pride that you have to work harder, try better and move faster than anyone else just to reach your dream. It says a lot about who you are and what you are made of.

That’s a nicer story to tell at the end of the journey.

Would you rather tell a better story?

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What is your return?

Start thinking about your return on time invested. Don’t get distracted and focus on what will bring you to your goals faster. Everything wants your attention but not everything needs your attention.

You can make back the money that you lost. But you can’t make back the time that you let slip away.

What’s dragging you away?

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What would you choose?

Positive choices no matter how small eventually compound and bring the results you want. Take advantage of the fact that in each situation no matter how bad it is, you have the freedom to make the most positive choice possible. That and each and every positive choice will put you in the right trajectory to your goals.

Do you think you have no choice? 

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Are you a good student?

Most people will say they want to learn. But when they are taught, inevitably most will revert to how they used to do things.

Learning means you are adopting new skills and knowledge. New skills and knowledge means making a choice to do things differently. And that is hard because humans are animals of habit.

So, when you say you want to learn, make sure it is not just about gaining new information. When you say, “I want to learn”, make sure the latent meaning of that statement includes reviewing what you know, applying what new things you have learned and applying them.

Have you truly learned if you haven’t applied them?

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How pugnacious are you?

Winning every argument may indicate that you are supremely smart.

Conquering the need to win every argument may indicate your immense wisdom.

How sagacious are you?

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Do you want to be good?

Professionals spend time perfecting their craft over long periods of time. They train and they practice often quietly with discipline and commitment. What they gain is gradual proficiency and steady improvements. What you see is overnight success that took years.

Do you seek the elusive perfection?

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Does it work?

Of course, it doesn’t work if you just regurgitate what you learned without first understanding it.

Everything you learned is theoretical until you apply them. To apply them you need to digest them just as your body digests the food you ingest to produce nutrients it can absorb.

Break down what you learn and put them into action. Then review and repeat. That’s how you make what you learn works. That’s how things become practical and not theoretical.

How do you make it practical?

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How will you get there?

You can have vision, passion and ambition. But eventually it needs to meet action. Otherwise, nothing will come to fruition.

Your character, your commitment and your discipline will guide you there no matter how arduous the journey is.

How much is the fare?

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Will you tell them?

Everybody deserves to know the truth. But not everyone can handle it. Choose well what you say to whom. You can be hated even for telling the truth.

Would you rather lie?

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Do you savour the journey?

To be great at your craft, you need to feel the struggle and how it seems to tear apart your life. It makes you make choices you hate. Then all of a sudden, you master the craft amidst all the doubters and haters. But first you must have the grit to see through the journey even when it sucks.

Can you see your destination?

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What got you here?

What got you here are your strengths. You should protect those. You should use them as principles that guide you. Not chains that tie you down.

What gets you there are things that you have not learned. Don’t be too stubborn to say you know it all and have done it all.

Be guided by experience but be fuelled by new learnings.

What gets you there?

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How would you grow?

Once your business starts growing and you have excess resources, your decision to expand can take two general directions. Expand into new areas or strengthen your foundation. This is crucial. One that should be guided by what is your strategic competence.

I would opt to strengthen my strategic competence if it is not at its best yet. Expanding on a fairly strong foundation isn’t a strong enough reason to expand my business yet. But that’s just me.

What would you do?

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What did you say?

If you can make your ad both educational (think telling stories) and entertaining (think making it interesting), you will have your consumers paying attention. Don’t bore them with what you want to sell, give them a reason to consume your ad. Then they will consume your product.

“Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.” – David Ogilvy

Did they hear you?

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Does it frighten you?

If you are running a business, you are probably worried about:

Firing a client.

Raising your prices.

Focusing on only a few products/services to sell.

Telling clients the truth.

Making decisions contrary to industry practice.

Don’t worry. These won’t kill you. It may even make you grow exponentially.

Would it excite you?

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How much do you need?

If someone asked you this question, how would you answer it? Do you have a figure in mind? What would you do with it?

It can apply to your marketing budget; it can apply to your business plan and it can apply to your personal life.

You should have some form of picture in your mind where you want to go and what are the resources needed to get there.

Your challenges are easier solved when you know what you need.

Can you recognise it when it appears?

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Why aren't you growing?

I have been conducting training both locally and regionally for many years now. It’s one of the fun jobs that I do. The other more serious job I do is my consulting work.

One thing I have observed over the years is this. Entrepreneurs take their training a lot more seriously than the employees sent by their bosses. Employees sent by their bosses who are SMEs take their training more seriously than those from MNCs. Generally speaking, and amongst those I have trained. So, this is in no way scientific.

We can all guess why. I have never asked them because I am unlikely to get the real answer.

My advice is this and you probably already know this, you are responsible for your own growth. No one else has that responsibility. Training provided by the company is a privilege. If your company sends you, be thankful and use that privilege well for your own growth.

Money doesn’t grow on trees. The money invested in you is for your own personal growth. You decide not to make good use of it, it just means you stunt your own growth.

Are you your own farmer?

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Why would you work so hard?

“I also know, from long experience, that if you make an effort in training when you don’t especially feel like making it, the payoff is that you will win games when you are not feeling your best. That is how you win championships, that is what separates the great player from the merely good player. The difference lies in how well you’ve prepared." – Rafal Nadal

Why wouldn’t you put in the hours?

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Do you have a clear direction?

Getting lost isn’t a bad thing. It reveals a lot to you as a business person, sometimes it opens new doors, sometimes it reveals weaknesses, at other times it is a counterbalance to all the data that drive decisions. It allows your intuition to kick in.

Are you lost? 

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Why can't you have it?

You have to earn it. This concept is simple but not easy. It’s almost as if I have said nothing. But some people want things that they do not deserve. They do little and say they have delivered. Not knowing more needs to be done to get what they want.

The next time you do not get what you want, look internally. Ask yourself, have I done more than required to prove beyond reasonable doubt that I deserve it? Ask yourself have I earned it, if no one is watching would I still do the things I would have done to get it?

Do you deserve it?

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Is it that easy?

Once you understand, doing is the easy part. Thinking always makes it difficult because you will rationalize yourself out of doing what you don’t want to do. Once you realize you will save yourself more time doing than spending time thinking, you would do it. Besides, doing has a compounding effect. It moves your project forward. It gets you closer to your objective. The vision of the dream gets clearer. You get better at what you are doing, you learn to fight resistance and you may even make an art out of your doing.

Start doing and stop thinking.

Is it that hard?

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Think you are ready?

Forget doing what you love. How have you prepared for it? Some people like to talk about doing what they love. Whether they truly know what they love to do is another issue altogether. Half the time they don’t even know it. But let’s assume you know. How have you prepared for it? When the time comes, can you truly say you know what you will be getting into?

Doing what you don’t love or even hate because you don’t have a choice for now prepares you for the moment of what you love comes along.

What you love has a lot of hidden nasties you have not discovered. Those will truly test your love.

How have you prepared?

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Is this the next best thing?

Some people tend to make calls really early. They are afraid that if they make a call too late, people will think they are copying. So, they will say this and that will be the next big thing. They will jump on it. Or the reverse happens, they will say this and that will never work and it’s a waste of time.

Give everything time and space. Let it work itself out or work itself to death. Either way, all you have to be is a sceptical enquirer. "Let’s see what happens" should be your attitude. You can measure it with some principles you have built and created over the years and see if it rings true. Then collect your case studies.

Do you have to be right now?

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Are you chasing everything?

Fear of missing out is crowding your brain and time. Fear of over-extending will serve you better. Choose well. Your resources – time, money and energy are finite.

What can you skip?

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What is the problem?

Some entrepreneurs start prescribing themselves solutions to a problem and realize that they don't work. They start executing even more solutions and now the problem compounds.

The problem is usually because they have not diagnosed it correctly. Not correctly identifying the root cause of the problem is the problem.

Learn to isolate issues and ask the right questions. Otherwise, one original problem plus a solution that doesn’t work equals more than two problems at hand.

Where is the problem?

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How much more can you strengthen?

Sometimes strengthening what you are strong at before extending your reach or dabbling into another area is the smarter move.

If you are already strong in an area, make it invincible. So strong your competitors cannot penetrate. So strong your competitors hurt themselves just by trying to make a dent.

Extending somewhere else before you are invincible risks losing your key strength especially when you are over extending.

Are you truly strong?

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Do you want to sustain longer?

The idea isn’t to make a profit. It’s to make a comfortable AND healthy profit. Selling cheap is attractive to you. You think the customer will choose cheap. But it’s only true to a segment of your potential customers. If you keep going after the segment that wants the cheapest then you lose a healthy margin. This margin is not just a profit margin. It eventually becomes your motivation margin. You lose motivation because financial pressures are real and debilitating. It saps your confidence and drains your creativity. There is only so long you can pretend to be Sisyphus before you give up.

Do you want to thrive eventually?

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Why aren't you changing?

When things don’t work out, most people make changes. That’s all fine and good. Except, when you make too drastic a change. Jumping into conclusions why something is not working too early. Deciding to change without thinking about your true expertise. Thinking you have done everything in order to make it work. Not everything needs huge changes when it doesn’t work.

Sometimes it’s about staying focused on the objective but adjusting the way to get there.

Have you tried everything?

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How are you getting there?

After a while in the industry, say perhaps 10 to 15 years you should create your own philosophy, principles and system. It can be based on whatever that is in existence but add your own interpretation. That’s your way. It provides you a map of how you guide your direction. It allows you to know what’s lacking, what needs adjustments, what is correct as of now. More importantly, it prevents you from being lost.

Are you creating your own map?

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Is this a very smart way?

Find the hard ways to earn what you want to achieve until you find the easy ways to get whatever you yearn for.

The hard ways reveal the smart ways. Some people aren’t smart enough to work hard. So, they never find the smart way.

Just perhaps, this is the way?

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What's stopping you?

You can’t get better if you don’t think you need to get better. You can’t get better if you want to get better but don’t do anything to get better. You can’t get better if you confuse talking about getting better as doing something to get better.

Why aren’t you getting better?

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Where is the love?

Putting love into what you do makes a lot of difference. People can sense it. People can feel it. It energizes people. Whether you are cooking a meal or writing a marketing plan.

You don’t have to do what you love all the time and ignore the rest of the work. You can love what you do. Start by putting love into it. Make the task meaningful, that’s how you start to love even the most boring task.

These tasks that you don’t like? Sometimes you are doing it more for yourself than others. It teaches you a lot about you. The question is, are you listening and observing?

Could it be you are doing it for you?

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How many options do you have?

Your way is one of the many ways. Sometimes your way doesn’t work. Then rework it. Revise and improve it. Don’t think it is the only way. It can have many variations of a single theme. When faced with a challenge that your way doesn’t seem to work, don’t be disappointed. Think about it as a chance to be creative and an opportunity to improve.

You think yours is the only way?

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Did you do a favour today?

Favours are better than commissions. Always look for ways to solve someone's challenge. If that challenge can be overcome by referring to someone and having that someone make some money, all the better. And resist asking for a commission. Always say, give the commission you want to give me as a discount to my friend.

Give and give. And give some more. You will receive in ways that you won’t even fathom.

How can you help?

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What is a good marketing plan?

Here are a bunch of Cs that you want in your marketing. Company, competitor and consumer. What can your Company do better than the Competitors for your Consumer. That’s your positioning really. Simple, but not easy. Then continue with the 4Ps.

Did you think it was going to be elaborate?

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Do you want it done?

When you call an industry doyen (and I would define it as someone with say 20 years of experience and above) for a favour, think through your relationship with this person, what is the favour that you want and who are you doing it for.

Favours from industry doyens are priceless. A call can solve a challenge that probably takes more than ten from your end. Some favours rely on them pulling favours from others. These relationships in their network are built over the years. They nurtured the relationships via favours and friendship.

Think through in detail what it is that you need and how much information can you divulge in order to get that favour. If you are holding things back, better not waste their time and effort.

Do you think they will do it your way?

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How would you do it?

Taking the risk to do things your way is scary. But if you did it any other way, would you be happy? Would you be proud? After all, what is achievement without a healthy dose of anxiety and fear?

Go do it. Your way.

Which is your way?

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