You can focus on all the ads that you buy, how much sales you are getting and so on and so forth. I will still tell you, you are focusing on the wrong things. If you focused on your segmentation, made a tough decision on your target and then your position, you are halfway there in getting it right. The next step would be on your marketing objectives. There is another half. But that is for another time.
Most managers
and business owners tend to forget the most crucial thing on their marketing plan.
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