Wednesday, August 11, 2021

What’s your specialty?

It is the seemingly easy-to-do things that escape many marketers. Even in ancient times people would specialize in what they do, and they trade that for a living. If one was good at fishing, they tended to focus on that and if one was good at farming, they tended to concentrate on that. That gave them a specialty and people flocked to these specialists. Eventually competition grew and they needed to differentiate themselves. So farmer Seng had a different way of planting his vegetables and farmer Keong planted perhaps a different variety

Core competencies, positioning and focus on area of expertise didn’t start with modern marketing. 
It’s not that difficult to think how you can differentiate yourself and make your brand stand out.
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