A client was telling me about her boxing class the other day. In the banter I told her that amongst southern Chinese martial artists especially in Canton; there is a saying – 一，胆. 二，力. 三，功夫. When translated, it means – “First, courage. Second, strength. Third, kung fu. It means to be proficient in defending yourself you must firstly have courage, then strength and then only comes your kung fu.
Another client heard and commented that it’s very much like promoting one’s brand as well if you equate courage to the willingness to invest, strength to the financial resources and product expertise and kung fu to marketing and branding expertise.
Worth a thought.
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