There will come a time when everything that worked for you will stop working. In fact, a lot of companies are facing it now. It could be because consumers’ behavior has changed. It is most likely technological change that has brought about these changes. Globalization and the efficiencies of logistics will change the way your business is done. Somehow, overnight nothing seems to work.
It’s time to change your approach. Keep looking for ways to change in order to get the outcome that
you want. It’s not just your marketing approach that should change. Even your
operations and production should change to adapt to the changes that affect
you.
Whatever approach that
you take may feel “unsafe” but it is only “uncomfortable”. Not unsafe. Go ahead
and jump.
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