Friday, April 15, 2011

How do you add value?

If you are on a team devising and executing a campaign. Ask yourself, how can you add value? Otherwise, you should not waste your team member’s time. No, sorry. You are a waste to the world’s resources. Here are some questions you should ask yourself. 

How can I do better? It’s not for anyone else. It’s for you. Your reputation. Your promotion. You pay raise. 

What else is needed? After everything is done, there will be things to tidy. Things that you can do to make it shine. Leo Burnett called these people the “lonely man” in his December 1st, 1967 speech “When to Take My Name off The Door.” 

What is my cause? Understand the objective and get behind it. If you don’t buy into it, do everyone a favour. Get off the team. 

What can I champion? Own a piece of the potential failure. Everything worth fighting for has a chance of failure. It makes success smells better. Champion a potential failure. So, when it succeeds you can have a bigger share. You smell better too after.

How do I define success? If you do know what success looks like to you, chances are you know your role in this world. It gives you the answers to what will you add to make a better version of the world you want to see.

How great do I want to be? Assuming Mr. Maslow is right. You will surely want to be the best that you can be. You cannot be great without adding your value to this world.

How will it implicate my team? If you do not give it your best, you are murdering your team mate’s career. 

If you do not add value and expect remuneration. Be it in the form of fame or fortune, then you are a con man. You are cheating for a living.

Add value or go home.

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