Tuesday, June 10, 2014

Can you fix your people?



A lot of brands face challenges that are more of a human resource issue than brand issues per se.

You know, people with the wrong aptitude, mismatch of skills, lack of passion, or utter devoid of marketing knowledge. These people sit in a position of power as clients not knowing that they are the cause of the problems to begin with. Sometimes when we consult on a project initiated by the bosses, it is patent that if people issues are fixed, then the brand issues will resolve themselves.

The wrong people in your marketing department is a formula for brand disease. But you already know that. In which case, you have a HR issue. Not a brand issue.

Do you have a human resource problem?

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