Good copy is always a welcome break some consumers look forward to in an ad, or a radio or TV script. Classically trained copywriters always keep in mind that they are intruding into the consumer’s personal space whether they are writing a DM, press, radio or TV script.
The late Yasmin
Ahmad whom I had the honour and privilege to work with personally on many
accounts used to say, “Eh people watching TV program la, you kacau people to
watch your ad. At least make it entertaining la.”
Can you make sure it is entertaining?
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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