How do you achieve distinctiveness?

First, Create and Leverage Distinctive Assets: Distinctiveness involves making your brand easily recognizable and memorable. This doesn't necessarily mean being unique in product features but could involve distinctive branding elements such as logos, slogans, colors, and jingles. These elements help consumers easily identify and remember your brand, improving recognition and recall.

Consistency is Key: Maintaining consistent use of distinctive assets over time helps reinforce brand identity and can make your brand more salient in the minds of consumers. This salience, driven by distinctive assets, helps your brand stand out in a crowded market, even if the products or services offered are not significantly different from competitors.

According to this school of thought, you don’t need to be different, you just have to be distinctive. But I believe they aren’t mutually exclusive.

Tomorrow we talk about utilizing broad reach and expanding the customer base.

What’s your differentiation?

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