Wednesday, July 26, 2017

What doesn’t apply?

Each time you mention cases and previous experience to some marketers, the easiest way for them to shut you up is to say those cases do not apply because they are in a different category, it’s a different consumer group, it’s a different price range. 

Marketers like these should learn to turn off their ego and turn on their mind. You aren’t that unique, as much as we all want to believe we are unique with our unique set of problems, we aren’t. Your case can be eased with a set of principles. A set of principles that you didn’t adhere to in the first place. 

The faster you open your mind and listen, the faster the solution arises.

Why are you so unique?

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