Thursday, April 25, 2019

What if you crawled non-stop?

We are all too familiar with the story of the hare that went racing with the tortoise. One didn’t stop, slowly inching its way to the finishing line. The other sped and stopped.

Often times, marketers who want instant results forget about the need for the slow and steady. Slow and steady is a vulgar word in this insta-world. But let’s suppose I interest you in compounded interest. Let’s again suppose I convert the term “slow and steady” to “compounded interest.” You see, doing branding activities consistently over the long term is like regular savings in a bank with compounded interest. It may not be sexy, but it pays in the long run.

Assuming, your branding campaign recruits 10 users a week and each week is a compounded growth of merely 10%; at the end of the first month, you would have only 51 users. By the end of the second month only a measly 126 users, by the third month merely 235. But this figure grows to 15,541 at the end of a year based on a 10 user growth per week on 10% compounded growth per week. At this rate, by the end of two years, you would have 2,219,271 users!

Consistency over long periods always yields results.

Is your campaign paying dividends?

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