Are you busy?

The next time you catch yourself answering “I am busy”, whisper this to yourself “But have I been effective and efficient?”

Busy is easy. We can all be busy by doing lot of things. A huge magnitude of things that do not matter and a pinch of things that matter, can make us very busy. But being busy is not the point. Being effective is and if you can be efficient at the same time? We will give you a bonus for it.

What are you busy with?

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What are you pursuing?

If you spend your most productive time solving your biggest problem rather than pursuing the biggest opportunities, then before long you will be creating an even bigger problem. Think hard and decide where you would spend your time.

Who needs more attention?

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Where should you start learning?

The challenge for most people is not that they do not want to learn. It is that they do not want to learn the fundamentals. Fundamentals says basic and no one wants to be known as the guy who is just “starting” - the “newbie” so to speak. Plus, the fundamentals are tough for someone new, the initial struggle to climb the learning curve. All these seduces them away from building the initial blocks of success for the future.

What’s the hardest to learn?

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How do you charge more?

One way of charging more especially if you are in the service industry is to have confidence in what you do. I know it is probably what you do not expect. Let this thought sit for a while. Now reflect, if you keep feeling you need to charge less to close the deal, that behaviour is actually a reflection of your lack of confidence in what you do.

How did you position yourself?

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When do you say yes?

Increasingly, I tend to think when running a business, you say all the “Yeses” in order to grow. Then as you grow and your business matures, you learn when to say “No” and that helps you grow even more at that stage.

When do you say no?

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Where did your problems come from?

Your ignorance or you can say your lack of knowledge in certain areas creates the problems that you have now. That ignorance makes you blind to what is ahead. With time, you generally get experience that removes some of the ignorance. You can let time and experience make you better or you can actively seek knowledge and be open minded to listen to others.

What can lessen these problems?

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Are you good with everything?

There are things that you can do and there are things that you can’t do. Perhaps due to age, experience, training or personality or any of the various combinations. It doesn’t mean just because you were successful in a particular field it means you can now be successful in whatever that you do.

For example, at 60 it’s tough for you to be a tech entrepreneur. You've got to be super creative, willing and able to work 80 hours week with minimal sleep, rinse and repeat. It’s not something a 60 something can do. And it doesn’t mean you are useless or can’t get involved. You can be an investor, a mentor, a leader because that’s where your skills, experience, age and various of the combinations come in handy.

Where should you add value?

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How does it taste?

You can be given every ingredient, every process and steps to cook the perfect dish but the end result may end up different from the master’s cooking. The difference of course lies in the skills and experience. Hence, have the humility, discipline and courage to keep doing it the way you were taught. When you have mastered it, go ahead and feel free to add your own experience and interpretation into the dish. Before that, stay the course.

How did they get there?

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Why me?

Whenever something “bad” happens, firstly do not react. Let the information sit for a bit. Resist all urge to say, “This is bad.” Or “Why me?” Tell yourself “Bad may not be bad. Everything happens for a good reason. Let’s find out what is the reason.”

Then to melt all anxiety away, ask yourself “What next?” Plan everything you can to make the situation better. When you are anxious or desperate, the best solution is action. Spring into action to rectify. You will find that, chances are, things may turn out better than you expect.

What next?

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Will they want more?

If you seduce them, you will keep them wanting more and more. That’s how human nature works, a bit of incentive to get started and a lot of hope to keep going after. But if you keep thinking going naked will get them to want you, you need to think about what will keep their hopes alive for more.

How do you get their continued interest?

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What’s in the plan?

Set up the conditions that will allow your strategy to flourish. Lay down what needs to be in place, what systems need to be implemented, who needs to be in charge, when it needs to be done.

What’s after strategy?

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How many people believe in you?

If you are right over something that most people don’t agree on now, over the long run you will develop a strong fan base. Most people want short-term wins, so they would much rather switch sides and never know how far they would go with their contrarian thought for now.

How much do you believe in you?

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How will you win?

Decide where you would play in and where you would not play in. Then decide how you will win playing in the field you have chosen. Make sure that this thinking is logical and actionable. This is your strategy. It is filled with uncertainties as it should be. Act upon it, then tweak it as you go.

What did you think a strategy was?

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Do you have a choice?

Behind every successful entrepreneur, there are reams of stories that gave them no choice.

What’s behind the success?

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How will you get it done?

If you keep looking at the obstacles then the solutions will never appear. If you want it to work, look for solutions. Of course, some solutions come with challenges, but list all the solutions down. Then choose the one you feel has the least obstacles to get to. That’s how you make things work. Not point out every roadblock and obstacles without a solution. We would all be stuck.

Can you see a way out?

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What’s in trend this week?

Avoid being a trend worshipper. Learn to adhere to the principles that have worked for a long time. Trends are generally trivial and make marginal differences in the long run. Better to focus on building good foundations that reap mountains of returns in the long run.

How strong is your foundation?

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When can you start?

Whatever you want to do, do it now. Not when the schedule clears, when the public holidays are over, when the kids go to college. Life gets busier, life gets in the way all the time. There is never a better time. If you want to start, start now. Park time aside and start. Not parking time aside for it just means that it is not a priority. So don’t kid yourself that eventually you will get started.

Is it your priority?

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Where is your budget going to come from?

We meet many prospects that will tell us they do not have the budget to do marketing and branding. Five years down the road, these people still do not have the budget. Granted, some are real business situations but you can’t hang on to the “no budget” reason (or excuse) for long. If you do not have the budget and feel it is important, you need to accrue for it. Otherwise, you will never have the budget.

Is it a lack of commitment?

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How can it be done better?

Don’t just criticize. When you pass feedback, always make it a habit to say how it can be better. Better yet, show people how it can be better. Then it is not just empty talk. Too many people can poke holes in anything that is done or presented. But hardly know how to do the whole damn thing themselves.

Go ahead, add your points, but tell us how you would do it too. Thanks. Much appreciated.

Do you know how to do it?

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What’s the risk in sharing it?

Don’t be too afraid to share your recipe. Your competitors can steal it but they aren’t you. They won’t have the guts to use the ingredients you used, in the amount you used them. Even if they did, they don’t have the same utensils and the same skills as you do.

So what if they copied?

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