How do you fend off the hoax?

Any guru in any form of martial arts will tell you eventually even the fanciest moves come from the basics. If you master the basics, it can go a long way in protecting you.

So too, your marketing basics. When seduced by the new and the fresh and the cheap and the sexy and the trendy and the fads, go back to the basic questions. They can protect you.

Can the basics protect?

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