Wednesday, October 21, 2020

Do you love to walk?

Pound the pavement.

Zig Ziglar said, “You don’t have to be great to start, but you have to start to be great.”

This is the only exception to the say “no” rule we mentioned earlier. Say “yes” to every sales opportunity out there for a start. Because you need to learn to love sales. And salesmanship is a skill you can learn. Unless you get enough practice, it will be tough for you to be great in it. 

The other reason why you need to say “yes” for a start is that you really need to test the market on your offerings. You also need to test the market to know who your ideal customer is. Up until now, your ideal customer was merely a “target market” in your plan. Now, you need to see for real who this person is. No longer a “target”. 

You would be surprised to know who are the clients who think like you, and you would be surprised by who will buy into what you offer. Treat this period of “yes” saying as your test market period and treat it as understanding your market in-depth. Eventually, when you meet enough people who say “no” to you, you will know who will say “yes”. You develop a professional gut feel of who is the right fit from the start. This eventually leads you to who to say “no” to in the future. You will get so good at it that you can tell who is a no go even from the way the email is written or how the prospect speaks on the phone. 

Learn to love sales. Learn to say “yes” to sales opportunities so you get to hone your skill as an entrepreneur in more ways than one. Besides, sales skills help you develop a thick skin. Thick skin is good for business. 

How thick is your skin now?

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